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Brand Identity

As a freelance designer, I took numerous projects from customer acquisition to brand book

Teens of China

Brand identity development for Teens of China (TOC), an educational enrichment company that offers bilingual classes in art, music, dance etc.

Teens of China was given a simple mark that incorporated its Chinese name. Each subject was represented with a door pattern inspired by traditional Chinese doors, transforming the basic mark into a symbol for accessing new areas of knowledge.

Co-designed with Emily Chung


Logo and print set for a Forensics competition featuring 8 schools from across Asia, hosted by the International School of Beijing

Pingo Space

Brand and app icon design for Michael Yu-backed startup Pingo Space, which connects expats and locals in China for freelance gigs


Brand and business card design for Learning7, an edtech startup in Beijing focused on 3D microlectures

Co-designed with Emily Chung


Logo for East Asia Regional Council of Schools

Euno Education

Brand for an education company focused on SAT, AP, and IB prep